Soulful Baddie: Where Strength Meets Soul
This is where fitness meets mental health. Where healing meets slaying. Where you come home to yourself.
The Soulful Baddie Approach to Holistic Wellness
Our approach is grounded in four essential pillars that help you improve your physical fitness, enhance your mental health, and reconnect with your true power:
Mindfulness
Movement
Nutrition
Self-Care
Our Promise
We’re here to help you rebuild – not just your body, but your relationship with yourself.
This is a space where healing meets strength, softness meets structure, and you meet the version of you that’s always been there – just waiting to be seen.
If you’re looking for a mindful approach to fitness, wellness: Welcome HOME.
Let’s grow stronger, together.
- FAQ
What is Soulful Baddie?
Soulful Baddie is a wellness brand helping women balance fitness, nutrition, mindfulness, and self-care. Our mission is for the baddies who are healing, growing, and glowing.
When is the Soulful Baddie Journal launching?
The Soulful Baddie Journal launches in 30 September 2025. It’s designed to help women heal, grow, and glow from the inside out.
Where can I buy Soulful Baddie products?
You can shop directly at soulfulbaddie.co.za for journals, activewear, and coaching programs.
Who founded Soulful Baddie?
Soulful Baddie was founded by Nomfundo Nxumalo, a certified personal trainer and wellness coach, with the mission of helping women unlock their fullest potential.